On April 11, Adidas, the renowned sports apparel brand launched “ALTS by adidas,” the final phase of its ‘Into The Metaverse’ (ITM) NFT initiative. The launch, characterized by the release of Chapters 1 of 3, showcases the project’s promise to enhance holder benefits, including a dynamic user identification that changes over time due to an interactive plot.
Chapter 1: ALT[er] Ego starts now 🎯
🪞This is your first step on your journey towards your own ‘ALTS by adidas’ identity.
🎭 At the end of Chapter 3 you will get a unique PFP consisting of countless trait combinations with a rarity rank.
🫀 ALTS by adidas is a dynamic NFT… pic.twitter.com/0D9lrvIy6y
— Indigo Herz (@indigo_herz) April 11, 2023
The new development aims to transform how people express themselves in the Metaverse by offering a new identity that evolves through NFTs and an interactive storyline. The first step in this evolution is the ALT[er] Ego NFT featuring 8 different rarities.
One of the unique features of “ALTS by adidas” is the exclusive utility determined by the owned ALT[er] Ego. This provides further benefits tailored to the user’s interests and the utility available to every ALT. As a result, users will have a unique and personalized experience with their NFTs.
Mint ALT by adidas NFT By Burning Phase 1 and 2 NFTs
To mint the ERC-721 token, “ALTS by adidas” (Phase 3), users must have a Phase 1 or Phase 2 NFT and connect their wallets to the official website. Minting the NFT is free, however, users will be responsible for covering the gas fee set by the Ethereum network. Users can burn multiple Into the Metaverse Phase 1 and Phase 2 tokens in a single transaction.
It’s worth noting that Adidas’ ITM initiative is just one of many NFT projects launched by brands and artists worldwide, contributing to the growth of the NFT market. Staying in Phase 1 or Phase 2 doesn’t provide any benefits or utility, and there won’t be any Phase 4, as ALTS marks Adidas’ transition to a new Web3 ecosystem.
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