American multinational chewing gum company, Wrigley, is planning to enter Web3 through NFTs and its own Metaverse. This is according to a new patent filing with the United States Patent and Trademark Office (USPTO), dated March 24.
Dubbed “Juicyverse,” the patent outlines the company’s intention to utilize Web3 technology to offer its fans access to digital collectibles that can be owned, traded, and utilized in virtual environments.
The patent covers three main areas Wrigley aims to tap with these NFTs. The first is the issuing of non-fungible tokens that feature “images of artwork, apparel, confectionery, candy, or snacks” plus NFT-backed media such as downloadable audio and video recordings.
Wrigley has filed a new trademark application for JUICYVERSE
The application claims plans for:
▶️ NFTs + NFT-Backed Media
▶️ Virtual and Physical Candy
▶️ NFT + Crypto-Collectible Sharing Software
…and more!#NFTs #Metaverse #Web3 #MetaverseNFT #Wrigleys #Crypto #NFT pic.twitter.com/oY36WwtPPv
— Mike Kondoudis (@KondoudisLaw) March 29, 2023
In addition, it also has plans to issue virtual and physical candy backed by NFTs, plus provide “non-downloadable crypto-collectible software” that can be used to upload, modify, share, and view digital collectibles.
The company is also keen on launching a Metaverse that will go by the name “Juicyverse,” where “users can interact for recreational, artistic, leisure, or entertainment purposes.”
Wrigley Joins a Host of Food Companies Pursuing NFT Initiatives
Wrigley’s Web3 foray comes less than a year after its parent company, Mars, filed an NFT-related patent for “Snickers.” The patent sought control over the issuance of brand-related non-fungible tokens, virtual snacks and drinks, and software for authenticating, transmitting, and storing virtual assets.
In addition, it follows in the footsteps of other food companies such as Kraft Foods, which last October filed an NFT patent for its hot dog-shaped Weinermobile. Like the many other companies within the industry that have filed these types of patents, the goal is to issue non-fungible tokens related to its products that can be utilized in virtual environments.
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Basil is an avid fan of blockchain technology and all its innovations, and he is passionate about sharing this narrative with his audience. He has spent over five years in the crypto space, specializing in research and creating Web3 content for various media outlets around the globe.
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