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Having Marketing plans and strategies is the way to beat your competition.
We must seduce the Innovators .
We must educate and engage early adopters .
And we must be prepared to absorb and meet the expectations of the early Majority .
An investor must be treated with respect, hence it is VERY WRONG to ask him to help promote a project, much less attribute failure to him.
The greatest responsibility for not getting investors or for them to claim falls on the Marketing department.
This first step is crucial for success , the percentages of the type of content generated by a project are the following:
80% Value content (educate, communicate)
15% viral content
5% Sales content
A crypto project must constantly seek more scope, since having content without people to reach does not produce any results, this must be invested in the following percentages:
75% Collaborators and Crypto media*
20% Paid advertising on Google, Facebook, Instagram, Twitter, etc.
5% Viral
And it is achieved:
Congratulations you made it!
If you don’t know where to start, below are the most important marketing plans in the Crypto world, remember that these should be the objectives:
Let’s look at the plans, ads and advertising that achieve these goals.
Designed to have a presence in the crypto market, it is used in the initial stages of a project or as a permanent Marketing plan, it includes:
This plan seeks to attract new public to the project, engage the community and generate expectations of the work done, this includes:
There are moments within a project that it is necessary to "press buttons quickly and everywhere" to see what happens, all this at full throttle (BOOST) advertising, this includes:
Includes publication on the media’s social networks: Facebook, Twitter, Instagram, Pinterest, Telegram
An original review article of the highlights of the project.
We publish the article delivered to our team, this must be of the type news, newsletter or update. Articles related to opinion and investment will not be published.
A constant image of a brand in crypto information media reinforces user confidence.
This is located at the top of the website, below the news browser
Duration: 30 days
This is located at the end of each of the articles on the website
Duration: 30 days
This banner is on the main page of the website and consists of a space that is shared between 3 ads.
Duration: 30 days
There are times within the organization that we must have impulses of expectation to get attention when we reach the objectives.
We publish several sponsored news within a media plan that includes constant work for 3 months, where we have a maximum of 1 advertising review or sponsored news per week.
Includes posts on the media's social networks: Facebook, Twitter, Instagram, Pinterest, Telegram
The objective is to maintain a constant promotion of a project.
Estimated duration of the strategy: 3 months
What most encourages you to PARTICIPATE in an event is the media coverage, this management is organized as follows:
Estimated duration of the strategy: 1 month
When within the project it is thought that advertising must be hired to sell something, the entire marketing team must be changed, because unfortunately they are not understanding what the Crypto world is like
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We cannot sit back and wait for things to HAPPEN, we must make noise and provoke them.
It is the same coverage of events, but in 3 media outlets.
It is organized as follows:
Estimated duration of the strategy: 2 months.
Here the strategy is very simple but effective, it is indirect advertising.
It is seen in a bad way that a project publicizes an ACTION (If you are doing it, please suspend it, it harms the image and brand) that is why it is convenient to publish a sponsored news or an advertising review of various media, achieving this way that the news gains attention and from the news they go to the website, app or execute any action.
It is organized as follows:
Estimated duration of the strategy: 2 months.
It's the same coverage of events, but in 5 media outlets.
It is organized as follows:
Estimated duration of the strategy: 2 months.