NFL Rivals, the mobile game licensed by the National Football League (NFL) and the NFL Players Association, has formed a new partnership with the Kansas City Chiefs, the champions of Super Bowl LVIII. For the upcoming NFL season 2024, its second year now, NFL Rivals will be the “Official Mobile Game of the Chiefs.”

Fan Engagement and In-Stadium Presence

Scheduled to start in conjunction with the NFL season, the new partnership will provide numerous opportunities for fans to engage with the Chiefs.

Those opportunities will be diverse, spanning from tailgate activations, in-stadium branding, and sweepstakes where fans can win VIP experiences at Chiefs’ home games at GEHA Field at Arrowhead Stadium in Kansas City. The season-long promotion will wrap up with some lucky fans receiving tickets to a special Rivals-themed Chiefs home game.

Kim Hobbs, Vice President of Partnership Strategy and Development at the Kansas City Chiefs, expressed excitement about the new collaboration, stating, “We are thrilled to have NFL Rivals joining our family as the Official Mobile Game of the Chiefs.” She highlighted the importance of engaging with fans across various platforms, emphasizing, “We remain focused on reaching fans wherever they engage and consume the NFL, and mobile gaming is a growing market, especially amongst our young fans.”

NFL Rivals: The Creation of Mythical Games

As the first mobile game licensed by the NFL to apply digital ownership technology, NFL Rivals represents another breakthrough in Web3 gaming. Since its launch, over 5 million players have downloaded the game, and over 115 million matches have been played.

NFL Rivals lets you collect and trade officially licensed NFL player NFTs. Their representation as digital player cards means you can use them to build teams and face off against other players in arcade-style online matches. If you want to try playing it, you can download it from the App Store or Google Play Store.

You can think of NFT tech as a way of establishing digital asset ownership in a game. NFL Rivals doesn’t just let you play; it also lets you own your experience. The Mythical Marketplace is the main way to acquire those player NFTs directly.

Developed by Mythical Games, NFL Rivals stands out for its innovative take on blockchain gaming. The company, which helped develop major gaming franchises, including Call of Duty, earned recognition in Fast Company’s 2021 World Changing Ideas.

Editor’s note: Written with the assistance of AI – Edited and fact-checked by Jason Newey.